Video in email subject lines increases click-through rates by 65%.
Viewers remember 95% of a message when it’s delivered via video.
Nearly 50% of shoppers turn to videos before making a purchase or visiting a store.
Purpose:
A brand story video is where you introduce your business, tell people who you are, what you stand for, and why you do what you do. Think of it as the heart and soul of your brand in video form.
Share your mission, values, and vision
Build emotional connection with your audience
Establish trust and credibility
Tips:
Keep it authentic—real voices, real people
Focus on why you do what you do
Use cinematic visuals and strong music to create mood
Best Platforms:
Website homepage
YouTube
Purpose:
Explainer videos are exactly what they sound like—they explain what your product or service does in a way anyone can understand. They’re perfect if you offer something a bit complex and want to make it easy for people to grasp why they need it.
Break down complex ideas or services
Educate your audience quickly
Increase understanding and reduce barriers to entry
Tips:
Use animation or clean visuals to support clarity
Aim for 60–90 seconds
End with a clear call to action
Best Platforms:
Website landing pages
YouTube
Email campaigns
Purpose:
A product demo video goes beyond explaining by actually showing your product or service in action. This is ideal for people who are interested but need that final nudge to see how it works in real life.
Show how your product works in real life
Highlight features and benefits
Build confidence before purchase
Tips:
Use close-ups and clear visuals
Narrate step-by-step or include captions
Focus on the problem it solves
Best Platforms:
Website product pages
Amazon listings
YouTube
Purpose:
These videos are brilliant for showing what it’s like to work with you. Not only are they great for potential customers, but they’re also useful if you’re hiring—they give potential employees a peek into your culture and values.
Showcase your team, environment, and values
Attract potential hires
Build internal morale and identity
Tips:
Highlight real team moments, not just interviews
Keep it light, fun, and true to your company vibe
Include employee voices
Best Platforms:
Careers page
Purpose:
Whether it’s a product launch, trade show, or seminar, capturing key moments of your events is a great way to extend their impact. Event videos create a sense of excitement and show people what they missed out on, so they’re more likely to join next time.
Capture key moments from live events
Extend the reach of in-person experiences
Create highlight reels or full-session recaps
Tips:
Capture crowd reactions and speaker soundbites
Use multiple cameras if possible
Edit quickly to maintain relevance
Best Platforms:
YouTube
Internal newsletters or post-event emails
Purpose:
A sales or promo video is perfect for highlighting special offers, new product launches, or limited-time deals. These videos should be short, sharp, and packed with a clear call to action.
Drive immediate interest or conversions
Announce a launch or limited-time offer
Create urgency and excitement
Tips:
Keep it short and high energy
Use strong hooks in the first 5 seconds
Include a bold call to action
Best Platforms:
Facebook Ads
Instagram Ads
Google Ads
Purpose:
Nothing builds trust quite like hearing from real customers. Testimonial videos showcase people who’ve used and loved your product, making potential customers feel more comfortable taking the leap.
Share real customer success stories
Build credibility through social proof
Address potential objections
Tips:
Focus on the customer’s voice and journey
Include measurable results if possible
Pair with visuals of the product/service in use
Best Platforms:
Website
Sales presentations
Joel won a 2022 Primetime Emmy for his work on Superbowl LVI. He is a cinematographer, editor, and effects artist specializing in sports, premiere television, commercials, branded content, and live production. Along with his unbounded creative vision, he brings innovative technical expertise and premium production value to every project.
Nicole manages operations for Koto Creative and oversees the company’s production slate, handling scheduling, logistics, billing, and personnel. With a background in operations and production, she is adept at overseeing complex projects, collaborating with creatives, and communicating with clients to deliver the highest quality work on time and on budget.
Meet Koto, our beloved 14-year-old Shepherd mix and loyal companion. In his younger years, our pup was a jumping and climbing machine, able to leap an incredible 5 feet high and climb ladders with ease. Always eager to explore and push his limits, his spirit of adventure and joy inspires us so much we named the company after him.
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