Schertz Parks and Recreation Promotional Video
Project Overview
The Schertz Parks and Recreation Department has gone through a lot of change and expansion in their offerings over the last year and in order to show the community what Schertz Parks & Rec FUN was all about, we planned to launch a short promotional video to highlight the spirit of the department.
Main Goals
- Highlight the wide range of programs, events, and amenities offered by Schertz Parks & Recreation to demonstrate inclusivity and cater
to a wide variety of interests and age groups within the community. - Create visually stimulating content that showcases active participation in various recreational activities, fostering a sense of excitement and engagement among viewers.
- Create a compelling Call-To-Action that motivates viewers to take advantage of the variety of programs and amenities offered by Schertz Parks & Recreation, inspiring them to get involved and enrich their lives through recreational activities.
- Cinematography
- Editing
- Logo Animation
State of the City
Project Overview
Every February the City of Schertz creates a State of the City Video to share information with residents on current and future city projects and programs. This annual video premieres at the ‘State of the City’ Chamber Luncheon where two neighboring communities also present their video or presentation. While past videos have been successfully presented the information in a clear and concise manner we wanted to take a different approach going forward. We wanted to it to be different.
Main Goal
Create a funny and engaging video that communicated city accomplishments and future
plans while highlighting the cities commitment to a high quality of life and well-planned infrastructure.
- Cinematography
- Editing
- Visual FX
- Logo Animation
Awards
The City of Schertz won First Place at the TAMI Awards(Texas Association of Municipal Information Officers) in the Public Service Announcement (Educational) category.
City of Schertz Recruitment Video
Project Overview
Following the successful conclusion and implementation of the comprehensive classification and compensation study conducted by the City of Schertz in December 2023, both the Public Affairs and Human Resources departments were eager to continue adding to the city’s recruitment campaign with the launch of the City’s first-ever recruitment promotional video. With our salaries now aligned to be more competitive within the local market, we were eager to start attracting top talent, and enhancing our workforce.
Main Goals
- Appeal to a diverse range of talents and skills by showcasing different job roles, emphasizing that various skills and expertise are valued.
- Communicate that working for the City of Schertz is a meaningful endeavor by reflecting a sense of purpose and fulfillment in contributing to the community’s development.
Encourage viewers to explore job opportunities with the City of Schertz by including a clear call-to-action directing viewers to Schertz.com/jobs for more
information on available positions and the application process.
- Cinematography
- Editing
- Logo Animation
Awards
The City of Schertz won an Award of Honor at the TAMI Awards(Texas Association of Municipal Information Officers) in the Public Service Announcement (Marketing) category.
City of Schertz Library Promotional Video
Objective:
The goal of this project was to create an engaging promotional video that highlights the wide range of programs and resources offered by the Schertz Public Library. The video aims to showcase the library as a place to connect, learn, and grow together, with programs and resources for everyone in the community.
Approach:
We partnered with the City of Schertz to plan, film, and edit a visually compelling video that reflects the welcoming atmosphere and diverse opportunities available at the library. Through on-location filming, we captured real interactions, classes, and community events, giving viewers an authentic glimpse into the library experience.
Output:
The final video was delivered in multiple formats for use on the City of Schertz website, social media platforms, and community presentations, ensuring accessibility across channels.
Impact:
By showcasing the library’s value beyond books, this video helps strengthen community engagement and encourages residents to take advantage of everything the library has to offer.
- Cinematography
- Editing
- Logo Animation
- Motion Graphics
City of Schertz Now You Know Series
Objective:
The “Now You Know” series was created to provide residents with an inside look at the departments, services, and people that keep the City of Schertz running. The goal was to educate, inform, and build stronger connections between the city and its community.
Approach:
We partnered with the City of Schertz to produce a monthly video series featuring behind-the-scenes access to various departments. Each episode offers valuable insights and showcases the individuals dedicated to serving the community.
Our team handled on-location filming, and post-production editing, creating engaging episodes optimized for multiple platforms. The full-length videos were published on YouTube, while shorter, platform-specific versions were tailored for YouTube Shorts, Instagram Reels, Facebook Stories, and Reels—ensuring maximum reach and engagement.
Impact:
The series has become an informative and accessible resource for residents, helping them stay connected and informed about city operations, events, and services.
- Cinematography
- Editing
- Logo Animation
- Motion Graphics
